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Is it something realtors are still doing when they list homes?

I ask this because I had a discussion with a friend of mine who is a realtor and claims that advertising doesn't work as potential buyers are more savvy with the internet so advertising in a paper magazine is pointless.

As I was listening to this I thought; really??? Just MLS it and voila it will sell - I have a hard time believing most clients just want their home on MLS and nothing more?

MLS is a fabulous thing. Nowadays, when we list a listing (at least on our area) we can check a box (idx) allowing other Realtors to 'advertise'
our listing on their websites and advertising avenues. This helps create a stronger referral network and international exposure. The listing Realtor also has their favorites internet sites
to advertise.

MLS is a huge professional inter network of Realtors...like family. Through MLS(Realtor.com), we learn how Realtors are coping with their local market in times of conflict -- like of bad weather trauma for example.

Many of us go into gear to assist anyway we can.
In past, with regard to my experience, the efforts of my local ReMax group relocated families from the Gulf Region to Tampa. Additional revenue help from local Law firms helped facilitate success.

BTW.. back to the subject.. It takes two to tango MLS "AND" and listing realtor.

...and if you need further explanation - if you filmed the.... Realtors'.... actiivity just for one day..
and sped up the film a little bit.. you would see we have 2 heads for thinking, eight arms for multi tasking, and 4 feet to run and meet deadlines.

Expensive print media advertising for Realtors is becoming a thing of the past in my opinion,. unless the Realtor has a specialty...i.e. mansions for example.

This message has been edited. Last edited by: real estate lady,

Around here, print advertising is almost a thing of the past as well. What ads are there are so small one needs a magnifier to read. My old office for example, when a home is listed, it hits the MLS and then goes on about 25 different internet sites, so the exposure is vast. The internet is where people search for homes.

In other areas (particularly where it is seasonal) the print ad does well. Visitors to the area will pick up a realty magazine while eating. Or buy a local paper while there on vacation.

Real estate is local in more ways than one and that includes the type of advertising that works.

I agree that newspaper or realtor magazine ads are not the strong marketing tools as they used to be (pre-widespread internet use). However, a listing agent's marketing plan to sell a house should encompass on a wide variety of tools to promote the property and not rely soley on the internet. The tools used depend on the price, location, and characteristics of the property as well as the target market.

In my area, realtors resist print ads but if you have a lower priced home--which I did as an executrix, the paper ads did bring in people. People who saw the paper ads and decided to come in at an open house. I agree that the object is to use a broad spectrum of ads to bring in as many potential buyers as possible. I do know that many people still pickup the Sunday paper and visit the Sunday afternoon openhouses in my area. When I tried to go online and look at openhouses, the same properties did not automatically popup so it may be the websites of the major realtors in my area or it just may be that people area used to the print media.

quote:

lower priced home--the paper ads did bring in people.

That makes perfect sense. The lower priced homes sell to buyers (by and large) with lower incomes. Because they have lower incomes, they may not own a computer or have regular access to the internet.