I thought so too! I'm not sure about the blue hat, lol, but different size yarn, we could put that pattern on anything. How cute would a baby hat be? Or on mittens? It's adorable.
Perhaps this Santa face would be a good starting point. It looks remarkable similar but the must mustash makes all the difference. The Santa's with the blue hats appears to be made separately and just attached to the border.
I believe the problem translating is that the instructions are part of the pictures themselves rather than just text for Translator to translate. I can translate the blog site but not the writing on the pictures.